Archive for June, 2007
« Previous EntriesMashup Conference | Marketing to “totally wired” teens | S.F. July 16-17
Thursday, June 28th, 2007
Monday, July 16th – Tuesday, July 17th, 2007
Hotel Nikko, San Francisco, CA
Ever feel like you don’t have your finger on the pulse of the “Y” generation? Well, Ypulse.com, the foremost blog contender for youth media and marketing professionals, will help clue you in to the whys and hows of this group of “totally wired” tweens, […]
A Good Drink | Mixing Old & New Media
Wednesday, June 27th, 2007
While successful marketing certainly has some new edgy and exciting adjectives attached to it these days—“viral,” “guerilla,” “mobile”—the good ol’ adage, “Don’t forget from where you’ve come” means a lot here. Mixing it up when it comes to a powerful present-day marketing campaign means covering all ground, and looking behind you before stepping forward.
While companies […]
SES Travel Search Conference & Expo Information
Tuesday, June 26th, 2007
Search Engine Strategies (SES) bills itself as “the leading global conference & expo series that keeps you informed about search engine advertising, including optimization and marketing issues.”
The SES conferences have been held around the world since 1998, and the SES Travel Search conference in Seattle is the first of eight search conferences to be hosted […]
Search Engine Marketing: Searching for What’s Next
Thursday, June 21st, 2007What so many companies are searching for is the next big advance in search engine marketing (SEM), which promotes web sites by increasing their visibility in the search engine results pages.
There’s plenty at stake. A recent report from PricewaterhouseCoopers LLP’s new media group for the Interactive Advertising Bureau (IAB) claims internet advertising revenue jumped 35 […]
Online PR & Corporate Blogging | Good, Bad & Ugly
Tuesday, June 19th, 2007Sugar Ray Leonard was one of the all-time great counter punchers. As a ringside pundit once noted, Leonard would “make the other man come get him — and when he actually cornered him, Leonard would make him pay.”
Online PR needs to become more like Sugar Ray – and in fact, it already is.
One of the […]
Web 2.0 And The Fringe | Web 2.0 Summit Preview
Monday, June 18th, 2007This year’s Web 2.0 Summit (October 17-19 in San Francisco) promises to bring the “intelligence, innovation, and leadership of the Internet industry together in one place at one time.” The plan, planners say, is to “slip past the mainstream and follow instead the road less traveled, the path taken by visionaries and those inspired by […]
Social Media Marketing, The Word of God & Niche Communities
Monday, June 18th, 2007Can companies testing the waters in social media marketing prosper in the precincts of the religious?
“Like a lot of things in the country that someone sees first at the marketplace level, inevitably you’ll find a parallel versions of it playing out in the church communities,” declares Prof. David Miller, Executive Director at Yale University’s Center […]
Social Media Marketing | Transgressing on The Sacred
Thursday, June 14th, 2007What people aren’t getting about social media marketing (SMM) is that by using it they may be signing their own death warrants by transgressing on the sacred.
“What there is about it that people don’t see is not the right question,” suggests Ryan Mathews, one-time biker and street poet and more recently founder and CEO of […]
Ban On PPC Trademarked Terms
Tuesday, June 12th, 2007People have been suing Google for years over competitors bidding on their trademarked terms, but not until now has one maverick state decided to do something about it.
SEO And PPC Should Be Friends
(Image courtesy of searchnewz.com)
Say hello to the 45th state in our union, the great state of Utah? Huh? Not to worry […]
Blog Terminology 101
Monday, June 11th, 2007This article was originally published by me on another blog and syndicated by Web Pro News, but I have reproduced it here because others have found it useful.
With over 3 million blogs created in the third quarter of 2006 and around 1,000 blogs coming online every day according to Technorati, people might get confused by […]