Archive for July, 2007

Building a Brand with a Blog | How Blogs help Build Brands

Wednesday, July 18th, 2007

When most companies start building a brand online, they automatically do the obvious – they create online banner ads, pop-ups or search engine ads.

Very few create a blog. Indeed, most companies don’t even associate a blog with brand creation. They’re making a big and costly mistake. But maybe they see more value in pumping lots […]

Do Corporate Blogs Pay Off?

Sunday, July 15th, 2007

Many companies are turning to blogs — corporate blogs and CEO blogs — as affordable and effective ways to communicate 24/7 with different audiences: employees, customers, consumers, company critics and the press.
Data from London, England-based researcher Melcrum suggest that 55 percent of professional communicators use or plan to use blogs in the next year. Melcrum […]

Linkbait Techniques, Strategies to Reel in SEO Rankings

Friday, July 13th, 2007

One of the fastest-growing social media tactics is linkbait, content that draws audiences to a Web site through blogs, news sites and social media portals.
Linkbait is anything that sparks discussion or controversy or is otherwise attractive to readers and is easily linked to or shared. It is designed to be read on popular online forums […]

Gnomedex Conference Preview | Not Your Ordinary Conference

Tuesday, July 10th, 2007

August 9th – 11th, 2007
Bell Harbour Conference Center
Seattle, Washington
In it’s sixth year, the supercharged, high-energy, breaking-all-the-rules Gnomedex conference takes the Emerald City by storm once again, as Chris Pirillo and Ponzi, founders of Gnomodex and Lockergnome , open their arms and phenomenal minds to host this fabulous event for bloggers, […]

Independence Day, Net Neutrality, the FTC and Fireworks

Wednesday, July 4th, 2007

Most of us celebrate independence day by watching fireworks, barbeque’s on the beach, concerts in the park and spending time with friends and family. Of coarse everyone has their own feelings when it comes to this day and what it means to them.
We all know that in 1776 Thomas Jefferson offered his declaration offering […]

New Feature: Snap Shots | Features & Disabling

Wednesday, July 4th, 2007

I just installed a nice little tool on this site called Snap Shots that enhances links with visual previews of the destination site, interactive excerpts of Wikipedia articles, MySpace profiles, IMDb profiles and Amazon products, display inline videos, RSS, MP3s, photos, stock charts and more.
Sometimes Snap Shots bring you the information you need, without your […]

Are Media Giants Threatened By Web 2.0?

Monday, July 2nd, 2007

Two years ago, after YouTube had taken the Internet by storm, InterActiveCorp CEO Barry Diller scoffed at the idea that an amateur video-sharing site could threaten the entertainment industry.
“People with talent and expertise at making entertainment products are not going to be displaced by 1,800 people coming up with their videos that they think are […]