Blogs & Blogging

Building a Brand with a Blog | How Blogs help Build Brands

Wednesday, July 18th, 2007

When most companies start building a brand online, they automatically do the obvious – they create online banner ads, pop-ups or search engine ads.

Very few create a blog. Indeed, most companies don’t even associate a blog with brand creation. They’re making a big and costly mistake. But maybe they see more value in pumping lots […]

Do Corporate Blogs Pay Off?

Sunday, July 15th, 2007

Many companies are turning to blogs — corporate blogs and CEO blogs — as affordable and effective ways to communicate 24/7 with different audiences: employees, customers, consumers, company critics and the press.
Data from London, England-based researcher Melcrum suggest that 55 percent of professional communicators use or plan to use blogs in the next year. Melcrum […]

Linkbait Techniques, Strategies to Reel in SEO Rankings

Friday, July 13th, 2007

One of the fastest-growing social media tactics is linkbait, content that draws audiences to a Web site through blogs, news sites and social media portals.
Linkbait is anything that sparks discussion or controversy or is otherwise attractive to readers and is easily linked to or shared. It is designed to be read on popular online forums […]

Blog Terminology 101

Monday, June 11th, 2007

This article was originally published by me on another blog and syndicated by Web Pro News, but I have reproduced it here because others have found it useful.
With over 3 million blogs created in the third quarter of 2006 and around 1,000 blogs coming online every day according to Technorati, people might get confused by […]