Social Media Marketing

Internet Marketing for Self-Published Authors

Thursday, March 20th, 2008

With the advent of digital printing technology, there is a staggering increase in the number of authors who have chosen to self-publish their own books. The only downfall to self-publishing, however, is that the author is required to perform all of the marketing tasks as well. A beginning self-publisher must be aware of the opportunities […]

Social Media Attracting Increasing Amounts of Advertising Dollars

Tuesday, March 4th, 2008

SMM, SMO & Social Media attracting more ad dollars.

Social Media Placement | Mixing Old & New Media Still Most Effective

Sunday, August 5th, 2007

Since the mid-1990s, the marketing industry has been presented with numerous challenges and opportunities provided by a steady stream of new ways to advertise products and services. The term “new media” was created to mean the proliferation of marketing tools being made available on the new consumer frontier of the Internet. After decades of advertising […]

Social Media Marketing, The Word of God & Niche Communities

Monday, June 18th, 2007

Can companies testing the waters in social media marketing prosper in the precincts of the religious?
“Like a lot of things in the country that someone sees first at the marketplace level, inevitably you’ll find a parallel versions of it playing out in the church communities,” declares Prof. David Miller, Executive Director at Yale University’s Center […]

Social Media Marketing | Transgressing on The Sacred

Thursday, June 14th, 2007

What people aren’t getting about social media marketing (SMM) is that by using it they may be signing their own death warrants by transgressing on the sacred.
“What there is about it that people don’t see is not the right question,” suggests Ryan Mathews, one-time biker and street poet and more recently founder and CEO of […]

Social Media Invades Inc. 500 - The Hype Is Real

Monday, June 11th, 2007

The original article can be found here.
I came across an interesting study conducted by UMass Dartmouth Center for Marketing Research recently. The study was done under the supervision of blog researchers Eric Mattson and Nora Ganim Barnes. Apparantly Inc. 500 companies are adopting social media faster than Fortune 500 companies. For those who don’t know, […]