Building a Brand with a Blog | How Blogs help Build Brands
By Herman Mehling | July 18, 2007
When most companies start building a brand online, they automatically do the obvious – they create online banner ads, pop-ups or search engine ads.
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Do Corporate Blogs Pay Off?
By Herman Mehling | July 15, 2007
Many companies are turning to blogs — corporate blogs and CEO blogs — as affordable and effective ways to communicate 24/7 with different audiences: employees, customers, consumers, company critics and the press.
Data from London, England-based researcher Melcrum suggest that 55 percent of professional communicators use or plan to use blogs in the next year. Melcrum based its finding on responses from more than 2,000 people working in internal and corporate communications in Europe, North America and Asia-Pacific.
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Linkbait Techniques, Strategies to Reel in SEO Rankings
By Geoff Simon | July 13, 2007
One of the fastest-growing social media tactics is linkbait, content that draws audiences to a Web site through blogs, news sites and social media portals.
Linkbait is anything that sparks discussion or controversy or is otherwise attractive to readers and is easily linked to or shared. It is designed to be read on popular online forums like Digg, Fark, Reddit and others—depending on the topic.
Linkbait content is first submitted to prominent social media sites and blog sites, and if it proves popular, it will find its way to smaller forums and gradually (or quickly) spread across the Web. The content should remain popular due to residual traffic, and that will give it a high rating among search engines.
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Gnomedex Conference Preview | Not Your Ordinary Conference
By Geoff Simon | July 10, 2007
August 9th – 11th, 2007
Bell Harbour Conference Center
Seattle, Washington
In it’s sixth year, the supercharged, high-energy, breaking-all-the-rules Gnomedex conference takes the Emerald City by storm once again, as Chris Pirillo and Ponzi, founders of Gnomodex and Lockergnome , open their arms and phenomenal minds to host this fabulous event for bloggers, podcasters, and technology enthusiasts from all areas of professional and personal interest including politics, art, academia, philanthropy, science, and communication.
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Independence Day, Net Neutrality, the FTC and Fireworks
By Geoff Simon | July 4, 2007
Most of us celebrate independence day by watching fireworks, barbeque’s on the beach, concerts in the park and spending time with friends and family. Of coarse everyone has their own feelings when it comes to this day and what it means to them.
We all know that in 1776 Thomas Jefferson offered his declaration offering all individuals the right to life, liberty and the pursuit of happiness. This historic document inspired a nation that is established on these inalienable rights and in 1941 Congress announced this date as an official holiday. I can go on more about the meaning of this to our great nation, but what does this have to do with the Internet?
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New Feature: Snap Shots | Features & Disabling
By Geoff Simon | July 4, 2007
I just installed a nice little tool on this site called Snap Shots that enhances links with visual previews of the destination site, interactive excerpts of Wikipedia articles, MySpace profiles, IMDb profiles and Amazon products, display inline videos, RSS, MP3s, photos, stock charts and more.
Sometimes Snap Shots bring you the information you need, without your having to leave the site, while other times it lets you “look ahead,” before deciding if you want to follow a link or not.
Should you decide this is not for you, just click the Options icon in the upper right corner of the Snap Shot Preview Pane when it pops up and opt-out.
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Are Media Giants Threatened By Web 2.0?
By Geoff Simon | July 2, 2007
Two years ago, after YouTube had taken the Internet by storm, InterActiveCorp CEO Barry Diller scoffed at the idea that an amateur video-sharing site could threaten the entertainment industry.
“People with talent and expertise at making entertainment products are not going to be displaced by 1,800 people coming up with their videos that they think are going to have an appeal,” Diller said during a Web 2.0 conference in San Francisco in October 2005.
Well, if that’s the case, why is Viacom suing YouTube and why are NBC and News Corp. scrambling to find a foothold into the rapidly growing online video market?
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Mashup Conference | Marketing to “totally wired” teens | S.F. July 16-17
By Geoff Simon | June 28, 2007
Monday, July 16th – Tuesday, July 17th, 2007
Hotel Nikko, San Francisco, CA
Ever feel like you don’t have your finger on the pulse of the “Y” generation? Well, Ypulse.com, the foremost blog contender for youth media and marketing professionals, will help clue you in to the whys and hows of this group of “totally wired” tweens, teens, gen Y-, as well as gen X-ers, via a national conference called Mashup, for two days this July in San Francisco. The conference will guide youth marketers and media producers on how to utilize social media and technology in new non-disruptive ways that add value to the consumer’s experience, through top-notch speakers and hands-on, stimulating discussions.
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A Good Drink | Mixing Old & New Media
By Geoff Simon | June 27, 2007
While successful marketing certainly has some new edgy and exciting adjectives attached to it these days—“viral,” “guerilla,” “mobile”—the good ol’ adage, “Don’t forget from where you’ve come” means a lot here. Mixing it up when it comes to a powerful present-day marketing campaign means covering all ground, and looking behind you before stepping forward.
While companies like Microsoft shifting the majority of their advertising budget over to digital within the next few years, TV, print, and other traditional media will still play a prominent role in their marketing campaigns. However, there will be a few extra seats around the table even in planning that direct-mailing, as the digital marketing team will be involved in all marketing decisions. Why? Because Microsoft knows the future of marketing—the importance of a well-linked campaign that better engages and targets their audience.
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SES Travel Search Conference & Expo Information
By Glori Gold | June 26, 2007
Search Engine Strategies (SES) bills itself as “the leading global conference & expo series that keeps you informed about search engine advertising, including optimization and marketing issues.”
The SES conferences have been held around the world since 1998, and the SES Travel Search conference in Seattle is the first of eight search conferences to be hosted by Search Engine Watch over the next eight months. SES will be in Boston and San Jose in August, in Paris in November, in Chicago in December, in London in February and in New York in March. It also will host a conference on local searches in November.
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